Swapfiets campaign – fictional school project (10 weeks)

I created an identity campaign for a bicycle renting company called Swapfiets to increase their brand recognition. My reseach included a closer look at their target group, their needs and what the average swapfiets customer likes.

Also I created a research book about Swapfiets itself. What do they stand for? Where did they came from? Their USP, and many more subjects.

Through my concept for Swapfiets, their target group can relate more to Swapfiets, and they have a more recognizable corporate identity.